
My experience with Fenty Beauty’s launch
Key takeaways Fenty Beauty, launched by Rihanna in 2017, revolutionized the beauty industry with its extensive shade range, promoting inclusivity for all skin tones. The brand’s launch emphasized authenticity and community engagement, creating a strong connection with consumers and influencing industry standards. Key products like the Pro Filt’r Foundation and Killawatt Highlighter exemplify Fenty’s commitment…